‘According to usage and conventions which are
at last being questioned but have by no means been overcome - men act and women
appear. Men look at women. Women watch themselves being looked at’ (Berger
1972)
The image above is an advert thats try's to portrays the ideal woman who like to play video games, with a sleek, slim figure laying in a relaxed sexual pose, this obviously is the mans vision of what some may call the "perfect woman". As well as being laid down on a bed seductively, in her underwear the woman is gazing at the viewer trying to seduce them into the image. The caption on the image "Keep on dreaming of a better world", suggests that this is a fantasy for many men. Also the way the wire is connected to the woman's body almost insinuates that you could play with the woman as if she is a toy and her body and more over could control the woman as you do a game. The ad is suggesting the woman is almost like a machine and can be control, "If a person is represented as a doll, can she have any subjectivity". This statement conveys the idea that the image can be controlled and will play to your commands. This looks at the idea of the man being more dominant and having more power over the women figures.
Discussion Questions: (1) Culturally, what does the "doll" connote? (2) If a person is represented as a doll, can she have any subjectivity? (3) Are there differences in the ways in which the women as dolls are presented?
http://www.genderads.com/page3/slideshow-5/
"The Look"
Rosalind Coward
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